2x the clients
per media buyer
Arri is the AI strategist for performance agencies. It watches every account, finds every issue, and gives every team member senior-level insight — automatically.
The Problem
Drowning in data.
Starved for insight.
We spoke with 30+ agency operators across Europe. The same three problems came up every time.
8–12 hrs
Manual reporting kills margins
Per buyer, per week — spent pulling data instead of doing strategy.
Days late
Issues caught after the damage
Creative fatigue and budget waste discovered in Friday reviews, not when they start.
5–8 max
Scaling means hiring
Accounts per buyer. New client = new headcount. Margins shrink as agencies grow.
Why Now
Three shifts made this possible.
LLM costs dropped 90%
AI-powered analysis is now viable at agency scale, not just enterprise.
Meta APIs matured
Batch sync is reliable. Daily ingestion without rate-limit fragility.
Agencies cutting tool sprawl
They want fewer, deeper platforms — not another dashboard.
So we built an AI that does
what your best analyst does —
for every account, every day.
The Solution
An AI that watches every account,
so your team doesn't have to.
Arri connects to ad accounts, syncs daily, and surfaces exactly what needs attention — before your clients ask.
Without Arri
45min
per client, per review
With Arri
3min
proactive summary, ready on login
Product
Built, not pitched.
Every capability below is live, running with real agency data.
Analysis & Diagnosis
Every account diagnosed, automatically.
Arri decomposes performance from impressions to revenue, classifies problems by impact, and tells your team exactly what to fix — with expected outcomes.
Root cause in seconds, not hours of spreadsheets.
Conversational AI
Ask anything. Get answers backed by real data.
Context-aware chat grounded in structured analysis. Not raw metrics fed to an LLM — actual diagnosis, actual recommendations.
"Why did Bryde's ROAS drop?" — answered in 10 seconds.
Agency Dashboard
Every client, one view.
Animated performance counters, trend charts, and spend breakdowns across your entire book of business. Updated daily, automatically.
No more Monday morning spreadsheet scramble.
How It Works
Three layers.
Zero hallucination.
The tooling market is massive.
The agency layer is wide open.
Market Opportunity
$700B in ad spend.
Zero intelligence layer for agencies.
$15.2B
TAM
Global ad management software
$2.4B
SAM
Performance agency tools, EU + US
$12M
SOM — Year 3
1,000 agencies × ~$1K/mo
Beachhead
European agencies managing 10–50 Meta ad accounts
Too small for Sprinklr. Too sophisticated for basic reporting tools. This is the gap — and where we build density before expanding.
Business Model
SaaS that scales with the agency.
Subscription revenue tied to the number of ad accounts managed. As agencies win new clients, their Arri usage — and our revenue — grows with them. Built-in net revenue retention.
Unit Economics Model
Revenue model
Monthly SaaS
Pricing axis
Per ad account
Expansion lever
Client growth
Gross margin target
>80%
Traction & Stage
Full product shipped.
Pilot running.
We built the core technology before raising — deliberately. The analysis pipeline needed to be right before putting it in front of agencies. Now it is, and we're validating with real users.
Full data pipeline
Meta Batch API sync, PostgreSQL storage, timezone-aware daily ingestion with attribution lookback. Running in production.
Deterministic analysis engine
Rule-based funnel chain decomposition, creative fatigue scoring, volume/efficiency classification. 2,000+ lines of analytical logic.
AI interpretation layer
LLM-powered opinions with structured schemas, caching, versioning, and audit trail. Provider-agnostic architecture.
Agency dashboard & chat
Multi-account dashboard, proactive greetings, contextual chat, account sharing, and a production design system.
Pilot program with 3 agencies
Running closed pilot to validate the workflow, measure time savings, and iterate on AI output quality. First usage data expected within weeks.
General availability + Google Ads
Billing integration, self-serve onboarding, Google Ads connector, and opening to the first 50 agencies from the waitlist.
Competitive Advantage
Why incumbents can't
bolt this on.
Proactive, not reactive.
Arri pushes insights to you — not the other way around. Issues surface on login, not during Friday reviews.
Analysis first, then AI.
A deterministic engine processes every metric before any LLM sees the data. Same data in, same answer out. Always auditable.
Agency-native from day one.
Multi-account views, account sharing, cross-client intelligence. Not a brand tool with agency features bolted on later.
Full stack, not one slice.
Data sync, analysis, interpretation, chat, and dashboard — one product. No Supermetrics + Triple Whale + spreadsheet duct tape.
The Moat
The analysis engine is the moat.
Thousands of lines of domain logic that decompose ad performance correctly. Each agency refines the rules further. An incumbent would need to rebuild from scratch. A new AI wrapper would need to build what we already have.
Vision & Roadmap
From Meta analytics to the agency operating system
- Full Meta Ads integration (campaigns, ad sets, ads, creatives)
- 3-layer AI analysis pipeline
- Agency dashboard with multi-account management
- Proactive greetings and contextual chat
- Google Ads connector
- Automated optimization recommendations
- White-label client reports
- Self-serve onboarding and usage-based billing
- TikTok, Snapchat, LinkedIn Ads
- Cross-platform budget allocation engine
- Autonomous campaign management (with human approval loops)
- Agency operating system — from reporting to revenue
Team
Built by operators
who lived the problem.
Lucas
Co-Founder & Product
PhD in Computer Science. Former Lead Data Scientist. Built Arri's analysis engine and AI layer from first principles.
Mikael Friis
Co-Founder & Growth
CMO and CPO with 20 years in growth. Scaled multiple startups from inception to market leaders.
Thomas Paulsen
Co-Founder & Operations
Co-Founder of OrderYoyo — scaled to $50M+ revenue and 200+ employees. DTU graduate.
The agency operating system
starts here.
Pre-seed round. Product + GTM. 12-month runway. If you invest in vertical SaaS or AI-native tools — let's talk.
lucas@reachbob.com